How many followers do you need to get paid on Instagram?

For millions, Instagram is just a way to let your friends know what's going on in your life, but some people are raking in serious amounts of cash. This is how

Millions of Instagram users are missing out on potential cash from their posts because they don’t know how to get it.

Instagrammers with more than 1,000 followers could earn £40 or more a post, according to the app Takumi, while bigger users could make up to £2,000.

Those with 10,000 followers could earn £15,600 a year, while the biggest influencers - those with 100,000 followers, could earn £156,000.

Celebrities have long been on this bandwagon for years - with reality stars often seen promoting teeth whitening kits and Hairburst vitamins online - for more than the price of a house.

Take Kylie Jenner for instance, who has topped this year's rich list by earning $1 million for a single Instagram post.

According to HopperHQ, the youngest Kardashian sibling, has been placed first, pushing Selena Gomez who topped last year’s list down to second place.

Access Now: How to get 100k Followers

Celebrity Instagram Rich List 2018

And when it comes to influencers, makeup artist and beauty brand founder Huda Kattan tops the list at £25,000 per post.

New to this year’s list is Youtuber, singer and actress Elenora Pons, fitness model Sommer Ray and Youtuber’s Zach King and Logan Paul.

Celebrity Instagram Rich List 2018

But how can you get in on the action?

Dr Mariann Hardey, author of the Insta-index, said: “For the first time, ordinary people with a passion and flair for photography can commercialise their talent - actually earning a living doing what they love.”

For every 14 million Brits on Instagram, Takumi estimates one in ten could earn £4,160 a year through photos.

So do you have it in you to make money off Instagram?

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The most successful Instagrammers - and their age

When Hardey analysed popular Instagram accounts, she found some common traits. The most powerful Instagrammers were women aged between 18 and 29. They lived in cities and posted pictures of food, fashion or fitness.

Take Australian model Gabrielle Epstein. She’s 21, has 700,000 followers and makes money promoting brands in her pictures.

She is also selective about what she chooses - she doesn't want a reputation for palming off goods to her followers.

But if you’re an older woman or a man in your 30s, take heart - the first rule of business is to spot a gap in the market. And it could be you!

1. Get followers

Advertisers want to find new customers, so if you have thousands of followers you’re the perfect way for them to do so. It helps to have a target audience in mind when you start, engage with other Instagram users and - in case it wasn't obvious - take great photos. There's more tips here.

2. Contact advertisers

Don't wait for a virtual knock on the door - tell companies about your thousands of followers and ask them if they want to advertise. The app Takumi allows users with more than 1,000 followers to connect with brands, but you can also try Snapfluence and InstaBrand.

Check Out: Instagram growth with hashtags 

3. Place products

You can get paid for promoting products - so fashion Instagrammers model clothes and celebrities are suddenly obsessed with teeth whitening cream. The important thing is to be transparent by using a hashtag like #ad or #spon.

4. Get sponsored

You can also agree to do photoshoots sponsored by a brand. So powerful Instagram model Danielle Bernstein, 22, who has the Instagram account WeWoreWhat, posed at the opening of a Virgin Hotel with Richard Branson.

5. Find your niche

Brands are often looking for leaders in their field to help push their product - such as an inspirational personal trainer with a huge following and aspirational lifestyle. If you have a hobby - or a passion for something specific - follow it and curate your Instagram to demonstrate it. This will draw the recruiters in.

6. Offer deals

Some Instagrammers take photos that are basically ads - but they will include an exclusive deal or voucher code to keep their followers on board.

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