How much does Instagram pay for 500k followers?

The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer Earnings Calculator.

Instagram Influencer Earnings Calculator

The tools below are not official Instagram tools and not in any way associated or endorsed by Instagram. This tool was developed to provide earning potential guidelines to influencers.

Instagram Fake Follower Checker [Instagram Audit Tool]

Audience Credibility has become a major concern as of late with Instagrammers posing as influencers by employing bots to falsely manipulate and therefore skew their follower count and engagement statistics. 

You can now check the credibility of potential influencers with the Audience Credibility Checker. Enter any influencer's Instagram handle into the Instagram Bot Analytics Tool [Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account.

Check Out: Instagram growth with hashtags 

 

Instagram Follower Growth Tracker [Free Follower Checker]

It's important to track your Instagram Follower Growth over time - use this free tool to track any Instagram account's Follower Growth.

Micro-Influencer vs Celebrity Engagement Calculator

Measure the Estimated Cost per Instagram Post, Average Engagement Rate and Estimated Media Value per post for Micro-influencers vs Celebrities. Who delivers the highest engagement rates and ROI?

Growing your Instagram Account [Free Instagram Hashtag Generator]

Instagram does not have a standard way of making money, unlike YouTube and its Google Ads. Therefore it is up to you, as an influencer, to find brands willing to pay you directly.

One caveat to this is if you are large enough to be accepted into one of the influencer marketing platforms. In this situation, you can register your interest, and if they accept you as being influential enough, they will include you in their databases, and suitable brands may well come to you if you meet the profile of the type of influencer they are looking for. We highlight the main Influencer Marketing Platforms here.

Any Instagrammer wishing to earn money needs to make building up a strong and loyal following their priority task. You can help improve your standing here by:

• Perfecting your bio, so it is very clear who you are and whom you want to follow you
• Posting regularly. Like most social media, Instagram likes to see evidence of regular posting - not sudden splurges when you feel you have some spare time
• Post high-quality original photos. Try and take pictures using a decent camera, rather than simply using the one in your cellphone. You need to be known for producing seriously good content (which in the case of Instagram, is high-quality pictures)
• Use relevant hashtags, so people in your niche will find you by your tagged images
• Engage with your followers - comment on and like their images, and they are more likely to do the same in return to yours.
• Also see this article
• Make use of Hashtags - use the Instagram Hashtag Generator to generate hashtags from your images using Artificial Intelligence.

Plan and schedule your Instagram posts with Combin! Schedule single-image or video posts at your best times to grow your Instagram following.

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Sponsored Posts

The most common form of cooperation between brands and Instagram influencers is through sponsored posts. Our calculator above is designed to show estimated earnings from sponsored posts. 

In this situation, a brand will normally reach out to somebody it considers an influencer and offer to pay them to push out a sponsored image to their followers.

Of course, to be effective a sponsored post has to sit well with the influencer’s audience and appear like a genuine recommendation from the influencer. 

The FTC has got involved in recent years, and it is now a requirement that sponsored posts are clearly marked as such. If the product fits well with the Instagrammers audience, it should not matter if a post is marked #sponsored or #ad.

The ideal sponsored post shows how the brand’s product fits perfectly into the Instagrammer’s life, and how it can just as easily fit into the lives of his or her followers. It is not unheard of for those with more than 100,000 followers to earn $700-$900 per photo.  Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.  

Then, of course, there are the superstars. Kim Kardashian West has been able to command $300,000 for a post across all of her social media platforms. 

Of course, her 87.1 million Instagram followers do put her in a class of her own! A typical post by any of the Kardashian / Jenners clan usually earns at least $200,000. Often Instagramers create the content, and the brand then has the rights to reuse that content in their marketing and on their website.

Want More Real Instagram Followers? How to get 100k Followers

Affiliate Marketing

Just as a blogger can promote an affiliate product on his or her blog, an Instagrammer can promote an affiliate product in his or posts. You could work with a site like Shareasale to find suitable products to promote.

Of course, like all influencer marketing, this will only be effective if the product you are promoting fits nicely with your followers. If it looks simply like an ad for an unconnected product, your followers will be unimpressed and won't follow the link. They may even unfollow you in protest.

One technical hurdle with affiliate marketing on Instagram is that you share photos - not links. One way around this is to include the affiliate link (which you should put through a link shortener first) in your photo captions.

Use Your Instagram Account to Market Your Own Business

Of course, if you are a successful Instagrammer, large enough to be considered an influencer, you can promote your own products. 

Even the big names, such as Justin Bieber use their Instagram accounts for this purpose. These are similar to sponsored posts, except this time the images are of your own products.

These may be images of merchandise you have created especially because of your fame, for instance, a t-shirt promoting your Instagram feed, or they may refer to some business or product you are involved with. 

For instance, pop star Delta Goodrem has just used her Instagram account to launch a new fragrance line.

Your aim, as an Instagrammer, is to build up both your following and your engagement. If you are successful in building both to high levels you definitely have the opportunity to make money through your Instagram account.

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